KORRA TAKES CHINA. NEW HORIZONS.
Hello Guys, Korra here!
I recently made the decision of a life time to move for a year to one of the fastest growing economies in the world China. I know many people would think this is a crazy thing to do given that I have recently released a fresh new hit song ISAPASS out with one of the most respected vocalists in the country SOUNDSULTAN, produced by one of the moistest producers I have ever worked with Couby aka DJCOUBLON however, this wasn’t a rash decision, it was borne out of despiracy to make something of my time before it is all gone.
Most of my core fans know my story but for those who do not know, let me acquaint you. I am a lover of the arts. And, when I say lover, I mean lover in its truest form. I have had a desire to entertain for as long as I can remember, my earliest memory of which was me dancing for all my neighbors at the estate I was born, the only memory from my childhood. This passion drove all my actions, decisions and choices in life. I graduated from University in 2011 where I had bagged an honors degree in Business and Education, Got a fantastic job in a reputable bank only to leave to chase my dreams in Dancing, Music, and modeling.
To the outside eye, I had succeeded. to the novice and the lame man on the streets I was as rich as he or she dreamed to be and had all I needed at my disposal. This wasn’t true.
THE NIGERIAN MUSIC INDUSTRY IS FAKE
All the dollar bills and the drinks, the flamboyant lifestyles and the cars are all a facade. Or maybe they aren’t but I can bet that 89% of the riches are not acquired from music sales and cannot be tied to entertainment. I can only write this because I have experienced it first hand. I had a team, I had a PR person, the whole yards and still…NOTHING.
I had been a professional dancer for 7 years. I still am. latin, contemporary, ballet, belly dance, and Odissi. I thank God for the gift of dance because, without it, I wouldn’t have survived these years of NOTHING!
The industry is a vicious cycle and no one cares to admit it but its the sad truth. It takes true passion to stick it out, grace, talent and of course a lot of hard work.
I had all of those but meennnnn. You also have to have some balls and bills.
To make it as an artist you have to have a banging song from a producer of note, a dope video, the media at your beck and call and loads and loads of ads, both online (youtube, Instagram, twitter and different sites) and offline. ALL THESE WOULD BLEED YOU DRY FINANCIALLY.
I went in clueless with a fire that wasn’t hard to see. My first video cost 1,200,000 on October 2013
promotion campaign rounded up to 800000 but the music sales even after a massive campaign was 25$ on iTunes, Spotify and tidal. ps: the song is the bomb, even till date.
The second video cost about 850000 to execute, I featured another artist and it even looked better than the A list videos around that time. Promotion campaign was about 400000 naira and its sales grossed about 13$ online.
hosted a concert that cost about 800000 to execute at the Hardrock cafe, this was to release my EP which had 9 songs. Zero profits made till date.
Now take note, I was independent, no record label to foot the expenses, this was because I wasn’t one to wait for people to believe before taking all the actions that I needed. I was one to grasp what I wanted if I had the means. I would work runway jobs and do various dance jobs, dance in several music videos, save up to be able to afford a video for my own music, the promotions. the hustle was real.
Don’t be quick to call me a fool. I was only passionate about my craft. I still am about the music, but lord did it drain me financially. It was like continuously throwing money into a well which had no bottom.
But guess what, once in a blue moon, the industry throws you a bone and you are briefly acknowledged for your continuous fruitless investments. this is done with the help of award ceremonies and honorary celebrations. Then the cycle continues.
PIRACY being the norm here in NIGERIA is the order of the day, the content creators like me who really love what they do and spend millions on achieving it never get a dime. it’s crazy. And so, on the 17th of March,2017 I left, to escape the vicious circle. Doesn’t mean I would stop expressing myself through music or making amazing videos to satisfy my fans, but I want to get some MONEY! the real one, not the fake ones you see on TV, not the one we all pretend to have but don’t, not the ones we all struggle for the big corporations for, but the actual ones you make from doing what you love. I am teaching dance and English and performing here while I learn Chinese, one of the hardest languages ever and to be honest, I am 7 hours ahead of home and 23 hours away but I am glad I am getting paid and no one here is telling me that rendering my service for free is A PLATFORM.
I’d be home before too long. I love my #teamkorra. You mean the world to me. New music coming. ISAPASS VIDEO DROPPING SOON. Check out my Instagram and snapchat for all the details of my STAY in the middle of the world.
Ngwanu Ciao. One love.